Catagory: Orlando Jobs
Description
(Director of Marketing) in Orlando. Principal Marketing Manager
Overall Responsibility:
The Principal Marketing Manager is the leader of the Marketing Team for the business unit. The position functionally reports to the Director of Marketing Operations, but also has accountability to the Partnership Director who leads the business unit and holds overall budget (P&L) responsibility.
The Principal Marketing Manager leads the business unit’s Marketing Team to position and differentiate a client’s programs (university degrees and certificates) in the higher education marketplace through campaign planning, performance analysis and competitive analysis.
The role is responsible for defining and implementing a direct response marketing strategy that drives qualified leads through the building and execution of an integrated yearly media plan. The Principal Marketing Manager drives lead generation for the business unit by overseeing and identifying new lead sources, measuring ROI on existing investments, establishing unique positioning that is target audience specific and determining an optimal marketing channel mix to reach student enrollment targets.
The role manages the team to launch new programs with Business Development, forecast lead opportunities from sources, recommend budgets, and analyze investments for performance (ROI) through conversion and value generation metrics.
The Principal Marketing Manager leads the team responsible for tactical and strategic changes that improve both the quantity and quality of incoming leads.
Other duties include acting as a liaison between the business unit and the other marketing teams, overseeing the negotiation of media buys, reviewing all outbound materials for brand compliance and consistent messaging and positioning.
Successful Principal Marketing Managers are leaders who are strategic thinkers, high achievers, analytical and metrically-driven, goal-oriented, self-motivated and budget conscious.
Daily Duties:
Provide oversight and supervision of all duties performed by direct reports
Lead all marketing aspects of assigned university programs to reach and exceed their value generation targets by measuring: leads by source, students by source and ROI while being mindful of lead quality and collaborating with other teams to maximize leads from higher converting sources, such as SEO, Referrals and PPC
Guide direct reports to investigate and troubleshoot potential lead flow or lead quality issues.
Review and approve all creative briefs and outbound messaging for compliance to all university branding standards and message consistency per target audience
Attend cross-functional daily marketing and production meetings not assigned to Marketing Managers or Associate Marketing Managers
Weekly Duties:
Manage on all aspects of invested marketing budgets
Lead team to research new marketing channels and negotiate favorable media contracts
Oversee the creative development process through editing and proofing the writing and designing of marketing materials and fulfillment collateral
Manage the writing of additional content for program website to improve SEO rankings and drive higher content and validity scores on Search Engines
Supervise the project management of all marketing creative pieces and their effectiveness in the marketplace
Partner with the Search and Interactive Marketing Team (SIM) to optimize pay-per-click
Attend weekly effectiveness meetings with the Partnership Director and the Director of Marketing Operations
Monthly Duties:
Works with Partnership Director to determine Marketing budget allocation
Lead re-marketing and cultivation strategies to existing leads in the database to drive future student enrollments
Research new opportunities and analyze potential threats in the marketplace
Identify marketplace trends and recommend strategy changes to improve conversions
Monitor competitive set and analyze applicable collateral and Web sites
Work with the marketing team to compare semester over semester for anomalies, trends and campaign strengths
Oversee the closing of each month to compare forecast to actual numbers on leads, response rates, costs, cost per leads (CPL), initial lead value, mature value and value multiples, etc.
Lead the team in preparing reports on ROI and investment allocation for the monthly Marketing Investment Review (MIR) meeting
Assist Partnership Director with university requests or ad hoc strategic discussions
Annual Duties:
Partner with Business Development in the launch of new programs and partnerships.
Complete annual campaign planning and bi-annual budgeting
Work with Marketing Team to compile year over year reports and trending analysis.
Work with the Director of Marketing Operations to complete yearly performance reviews for all direct reports.
Requirements
Qualifications:
REQUIREMENTS
Qualifications:
Required Qualifications:
BA/BS degree in Marketing or equivalent discipline (Master’s Preferred)
Minimum 5-10 years experience in direct response marketing, product management and/or ad agency work experience
Outstanding written and oral communication skills
Demonstrated capacity for developing and understanding strategy
Positioning and product branding experience
Experience with SEO, PPC, web advertising or media buying
Passion for analyzing consumer behavior and market dynamics
Strong organizational and analytical skills
Proficiency with the Microsoft Office Suite, especially Excel
“Can Do” attitude
So, if you are ready for an exciting career move to a well established company in a substantial growth mode that offers great opportunities and a strong benefits package ? then look no further and submit your resume!
If you are interested please reply with an updated resume to Include Salary requirements
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